Hoya is a genus of over 500 accepted species of tropical plants in the dogbane family, Apocynaceae.
Hoyas are evergreen perennial creepers or vines or rarely, shrubs. They often grow epiphytically on trees; some grow terrestrially, or occasionally in rocky areas. They climb by twining, and with the employment of adventitious roots. Larger species grow 1–18 m (3–59 ft), or more, with suitable support in trees. They have simple entire leaves, arranged in an opposite pattern, that are typically succulent. Leaves may exhibit a variety of forms, and may be smooth, felted or hairy; venation may be prominent or not, and many species have leaf surfaces flecked with irregular small silvery spots.